Every price, printed

Three tiers, printed in full, with the overage rate and the billing rule set out below them rather than hidden behind a chat widget. You can read the whole cost of this product standing in the aisle, which is the only way a carton has ever sold anything.

A transform is one unique source and parameter combination per billing month, and cached hits are free — so the same image at the same size, served a thousand times, is one transform and not a thousand. No tier is marked "most popular," because the brief never said one was, and a stamp on exactly one of three boxes would be a preference we invented while you were reading.

no gold star on the middle plan. we checked; it isn't in the brief.

A tall supermarket shelf holding a row of identical blank unlabelled cartons.
A shelf of identical blank cartons. None of them is wearing a sticker either.

Three tiers

Free

$0/mo
Start building
Transforms1,000 / mo
Bandwidth5 GB
SupportCommunity

Pro

$29/mo
Start building
Transforms50,000 / mo
Bandwidth250 GB
SupportEmail
Custom domainsYes, via CNAME

Scale

$249/mo
Start building
Transforms1,000,000 / mo
Bandwidth5 TB
Uptime SLA99.95%
SupportDedicated
BillingInvoice
The small print · overage & billing
Transform overage · Pro & Scale $2 per additional 1,000 transforms
Bandwidth overage $0.08 / GB
Free, at the cap transforms pause · originals keep serving
What a transform is one unique source + parameter combo per month · cached hits free

Four questions, answered on the pack

What counts as a transform?

One unique source-and-parameter combination per billing month. The same image at the same size, requested a thousand times, is a single transform — because cached hits are free, and the second thousand requests all came off the cache.

What happens when I exceed my quota?

On Free, transforms pause — but your originals keep serving, so nothing goes dark. On Pro and Scale we bill the overage: $2 per additional 1,000 transforms, and $0.08 per GB of bandwidth. No surprise, because it is printed one section up.

Can I use my own domain?

Yes, on Pro and above, via a CNAME. Point your subdomain at us and the URLs come back wearing your name instead of ours.

Do you store my originals?

No. We fetch them from your origin on demand and edge-cache the transformed variant for up to 30 days. The original is never stored permanently — the sentence the home page could not stop repeating, printed here one more time on purpose.

Start on Free. Read the label first.

1,000 transforms a month, no card, and the same ten parameters as everybody else. Move up when the numbers say to.

Start building